This was my primary design for the Open Logo Project 1.6 hosted by Spreadshirt to find a new logo design. My idea was to use a person symbol (like you see on restrooms) to keep it general and anonymous, outfit him with a t-shirt and have a tag coming off of him that says, "Happiness." The catch phrase being, "Your Own Label." I think it turned out nicely and I explored it in several avenues as seen above. The contest had 2000+ entries (some of which were highly imaginative and skillfully executed) and my design wasn't chosen as a winner. Although it was not chosen, I had a great time designing it and enjoyed seeing the diversity in the designs that others came up with.
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