I created this identity some time ago for a local computer hardware store. Kept a tech feel incorporated with the flow of movement and speed that has a great importance within the computer world (always upgrading). One of the few (maybe the only) logos I have designed that incorporated an effect (the glowing red dot) but, after much deliberation, I decided that it was significant enough to incorporate (like a power light) and it made the design a bit more dynamic.
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